Author Archives: Virality

About Virality

Tony D. Sampson is Reader in Digital Culture and Communications at the University of East London. A former musician, he studied computer technology and cultural theory before receiving a PhD in sociology from the University of Essex. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2016) and Affect and Social Media (Rowman and Littlefield, due 2018). He is organizer and host of the Affect and Social Media conferences in the UK, a co-founder of Club Critical Theory and Director of the EmotionUX Lab at UEL. He occasionally blogs at: Full academic profile:

UEL news report on A&SM3

Leading academics examine social and digital media through the lens of felt experience The emotional experience of bidding on eBay, the affective impact of Brexit on journalists and Donald Trump’s tweets were just a few of the topics explored when … Continue reading

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Images from A&SM 3.0 May 25th 2017

This gallery contains 28 photos.


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CFP – “VIRAL/GLOBAL Popular Culture and Social Media: An International Perspective” 13th Sept 17 CAMRI

It’s uncanny how certain ideas seem to converge all of a sudden. Just finished a CCT event in which Raymond Williams featured writ large, reading a great Rebecca Coleman chapter on Williams for forthcoming A&SM book, and now this invite to be on … Continue reading

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Images from Club Critical Theory Food Cultures Event (Sat June 10th 2017)

Here are some images from the very well attended CCT event on Food Cultures and the Southend Food Plan workshops at Focal Point Gallery, Southend. More to follow.

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Club Critical Theory: Food Culture Event

‘I was not oppressed by the university, but the teashop, acting as if it were one of the older and more respectable departments, was a different matter: Here was culture, not in any sense I knew, but in a special … Continue reading

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Club Critical Theory: Food Cultures

Come join Club Critical Theory and guests for a special event on food cultures at the Focal Point Gallery in Southend on Sat 10th June (2-5pm). Here’s the full programme.

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“Tap My Head and Mike My Brain: Neuromarketing and Addiction” Talk at Central Saint Martins in early Nov

Very pleased to confirm that I’ll be speaking at Central Saint Martins (University of the Arts, London) in early November (date tbc) at a special public symposium to discuss a new book called Are We All Addicts Now?  (Liverpool University … Continue reading

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