Affect and Social Media out July 2018

In production now with Rowman & Littlefield

Affect and Social Media


Emotion, Mediation, Anxiety and Contagion

Edited by Tony D Sampson; Stephen Maddison and Darren Ellis

Affect and Social Media is an edited collection of twenty bite sized articles by leading scholars from across disciplinary boundaries. It is comprised of four distinct but related sections which are interspersed with artistic illustrations, depicting the affectivities that flow through social media. The term ‘affect’ denotes a rather slippery concept that is not as easily caught as for example ‘emotion’ or ‘feeling’. Quite often it denotes a more than or an excess to that which is felt in the human body or indexed through cultural grids of meaning. It can exist in ways which defy expectations, conventions, and representations. It is often understood as that which is vital to the emergence of the new and hence socio-cultural revolution. As life shifts ever more on-line, we find ourselves caught up in the affective flows of computer mediated practices into an ever expanding and indeterminate horizon. This compilation of articles that were initially presented at an international conference in East London, were selected on the basis of their ability to depict and conceptualise these radical movements of sociality.



Foreword by Gregory Seigworth

Introduction: On Affect and Social Media by Tony D. Sampson, Darren Ellis and Stephen Maddison

Part One: Digital Emotion

Introduction by Helen Powell

Chapter One: Social media, emoticons and process by Darren Ellis

Chapter Two: Anticipating affect: trigger warnings in a mental health social media site by Lewis Goodings

Chapter Three: Digitally mediated emotion: Simondon, affectivity and individuation by Ian Tucker

Chapter Four: Visceral data by Luke Stark

Chapter Five: Psychophysiological measures associated with affective states while using social media by Maurizio Mauri

Part Two: Mediated Connectivities, Immediacies & Intensities

Introduction by Jussi Parikka

Chapter Six: Social media and the materialisation of the affective present by Rebecca Coleman

Chapter Seven: The education of feeling: Wearable technology & triggering pedagogies by Alyssa D. Niccolini

Chapter Eight: Mediated affect & feminist solidarity: Teens’ using Twitter to challenge ‘rape culture’ in and around school by Jessica Ringrose and Kaitlynn Mendes

Part Three: Insecurity and Anxiety

Introduction by Darren Ellis and Stephen Maddison

Chapter Nine: Wupocalypse Now: Supertrolls and other risk Anxieties in social media interactions by Greg Singh

Chapter Ten: Becoming user in popular culture by Zara Dinnen

Chapter Eleven: #YouTuberanxiety: Affect and anxiety performance in UK beauty vlogging by Sophie Bishop

Chapter Twelve: Chemsex: anatomy of a sex panic by Jamie Hakim

Chapter Thirteen: Designing life? Affect and gay porn by Stephen Maddison

Chapter Four: Contagion: Image, Work, Politics and Control

Introduction by Tony D Sampson

Chapter Fourteen: The mask of Ebola: Fear, contagion, and immunity by Yiğit Soncul

Chapter Fifteen: The newsroom is no longer a safe zone: Assessing the affective impact of graphic user-generated images on journalists working with social media by Stephen Jukes

Chapter Sixteen: Emotions, social media communication and TV debates by Morgane Kimmich

Chapter Seventeen: The Failed Utopias of Walden and Walden Two by Robert Wright



978-1-78660-438-5 • Hardback • July 2018 • $105.00 • (£70.00)
978-1-78660-439-2 • Paperback • July 2018 • $34.95 • (£23.95)
978-1-78660-440-8 • eBook • July 2018 • $32.95 • (£22.95) (coming soon)


About Virality

Tony D. Sampson is Reader in Digital Culture and Communications at the University of East London. A former musician, he studied computer technology and cultural theory before receiving a PhD in sociology from the University of Essex. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2016) and Affect and Social Media (Rowman and Littlefield, due 2018). He is organizer and host of the Affect and Social Media conferences in the UK, a co-founder of Club Critical Theory and Director of the EmotionUX Lab at UEL. He occasionally blogs at: Full academic profile:
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