Are We All Addicts Now? exhibition opens on Sat 16th Sept at Furtherfield Gallery

By “succumbing to online behavioural norms we emerge as ‘perfect capitalist subjects’”
Exhibit to go with the book – both recommended!
bookcover_0
Are We All Addicts Now? book cover (2017) Stefan Schafer
Details of the Exhibition
Date: 16 September – 12 November 2017

The exhibition and research project Are We All Addicts Now? explores the seductive and addictive qualities of the digital. Artist Katriona Beales’ work addresses the sensual and tactile conditions of her life lived online: the saturated colour and meditative allure of glowing screens, the addictive potential of infinite scroll and notification streams. Her new body of work for AWAAN re-imagines the private spaces in which we play out our digital existence. The exhibition includes glass sculptures containing embedded screens, moving image works and digitally printed textiles. Beales’ work is complemented by a new sound-art work by artist and curator Fiona MacDonald : Feral Practice.

Beales celebrates the sensuality and appeal of online spaces, but criticises how our interactions get channeled through platforms designed to be addictive – how corporations use various ‘gamification’ and ‘neuro-marketing’ techniques to keep the ‘user’ on-device, to drive endless circulation, and monetise our every click. She suggests that in succumbing to online behavioural norms we emerge as ‘perfect capitalist subjects’.

For Furtherfield, Beales has constructed a sunken ‘bed’ into which visitors are invited to climb, where a glowing glass orb flutters with virtual moths repeatedly bashing the edges of an embedded screen. A video installation, reminiscent of a fruit machine, displays a drum of hypnotically spinning images whose rotation is triggered by the movement of gallery visitors. Beales recreates the peculiar, sometimes disquieting, image clashes experienced during her insomniac journeys through endless online picture streams – beauty products lining up with death; naked cats with armed police.

Glass-topped tables support the amorphous curves of heavy glass sculptures, which refract the multi-coloured light of tiny screens hidden inside. Visualisations of eye-tracking data (harvested live from gallery visitors) scatter across the ceiling. On the exterior wall of the gallery, an LED scrolling sign displays text Beales’ has compiled, based on comments from online forums about internet addiction.

Where Beales addresses the near-inescapability of machine-driven connection, Feral Practice draws us into the networks in nature. Mycorrhizal Meditation is a sound-art work for free download, accessed via posters in Furtherfield Gallery and across Finsbury Park. MM takes the form of a guided meditation, journeying through the human body and down into the ‘underworld’ of living soil, with its mycorrhizal network formed of plant roots and fungal threads. It combines spoken word and sound recordings of movement and rhythm made in wooded places. Feral Practice complicates the idea of nature as ‘ultimate digital detox’, and alerts us to the startling interconnectivity of beyond-human nature, the ‘wood-wide-web’ that pre-dates our digital connectivity by millennia.

See full programme: http://furtherfield.org/programmes/exhibition/are-we-all-addicts-now

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About Virality

Tony D. Sampson is Reader in Digital Culture and Communications at the University of East London. A former musician, he studied computer technology and cultural theory before receiving a PhD in sociology from the University of Essex. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2016) and Affect and Social Media (Rowman and Littlefield, due 2018). He is organizer and host of the Affect and Social Media conferences in the UK, a co-founder of Club Critical Theory and Director of the EmotionUX Lab at UEL. He occasionally blogs at: https://viralcontagion.wordpress.com/ Full academic profile: https://www.uel.ac.uk/Staff/s/tony-sampson
This entry was posted in Art, Digital Culture, Digital Media, dystopia, neuroculture, social media, Uncategorized and tagged , , . Bookmark the permalink.

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