Affect theory WTF kicks off


It’s more packed than this photo shows…

Lancaster PA – Wednesday – no it’s Thursday already

Session on affective labo[u]r

Great papers on emotional advertising – how affect theory draws attention to spreadability and consumer engagement. Emily West on Amazon – two sides of affective labour. Happy consumer/unhappy warehouse worker.

Tyler Hinson on graphic designers living/working in affective atmospheres…

Makes point that designers need to be in the “the City” – London, Manchester… urban not in the sticks

Felt experiences in the city – micro perceptions

Raw materials filtered thru briefs, branding

Job to seek out new affects….

Kristin Swenson

Affective labor in the neoliberal university – according Spinoza. I love my job – Willing slaves of capitalism – the uni lecturer! 🙂 Endless hours sitting at conferences – striving to be [at work]. And writing this dammed post. Working for Free – well with some expenses

Live to make the student happy. Me, us?

Goal in neolib uni – Take back time – slow it down, joyful eventful time. I’m there.

Donald Hedrick… is boring an affect? – etymologist of fun and boredom… Shakespeare on boredom

Mmm is affect boring? Not yet 🙂


About Virality

Tony D. Sampson is Reader in Digital Culture and Communications at the University of East London. A former musician, he studied computer technology and cultural theory before receiving a PhD in sociology from the University of Essex. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2016) and Affect and Social Media (Rowman and Littlefield, due 2018). He is organizer and host of the Affect and Social Media conferences in the UK, a co-founder of Club Critical Theory and Director of the EmotionUX Lab at UEL. He occasionally blogs at: Full academic profile:
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