Laing and the Divided Selfie

“All those people who seek to control the behaviour of large numbers of other people work on the experiences of those other people. Once people can be induced to experience a situation in a similar way, they can be expected to behave in similar ways. Induce people all to want the same thing, hate the same things, feel the same threat, then their behaviour is already captive – you have acquired your consumers or your cannonfodder” (R.D. Laing, 1971: 80).

Came across this powerful quote from R.D. Laing’s Politics of Experience while planning/writing an article for a chapter in a book called Boundaries of Self & Reality Online (Jayne Gackenbach ed.). The piece is provisionally titledThe Divided Selfie: The Politics of [User] Experience in the Age of Social Media.”

 

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About Virality

Tony D. Sampson is Reader in Digital Culture and Communications at the University of East London. A former musician, he studied computer technology and cultural theory before receiving a PhD in sociology from the University of Essex. His publications include The Spam Book, coedited with Jussi Parikka (Hampton Press, 2009), Virality: Contagion Theory in the Age of Networks (University of Minnesota Press, 2012), The Assemblage Brain: Sense Making in Neuroculture (University of Minnesota Press, 2016) and Affect and Social Media (Rowman and Littlefield, due 2018). He is organizer and host of the Affect and Social Media conferences in the UK, a co-founder of Club Critical Theory and Director of the EmotionUX Lab at UEL. He occasionally blogs at: https://viralcontagion.wordpress.com/ Full academic profile: https://www.uel.ac.uk/Staff/s/tony-sampson
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